Maxim Korea - 2023

The "Costume Round" (Round 3) saw contestants embrace diverse themes, from Chelsea Seol-ah’s Inuyasha -inspired Kagura to Saeha’s unconventional wedding dress, proving the contest's focus on creative personality as much as visuals. Diverse Perspectives: The Plus Size Contest

In June 2023, Maxim hosted its first large-scale offline party since 2019. Dubbed "Heat 2023," the event was held at a warehouse in Seongsu-dong (the "Brooklyn of Seoul"). It featured:

The brand’s most successful physical product of 2023 was not a magazine issue but the Desk Calendar . Released in Q4 2022 for the 2023 year, the calendar featured a "retro dandy" concept—models dressed in 1920s gangster attire mixed with modern lingerie. Despite (or because of) the high price point of 49,000 KRW (~$38 USD), the calendar sold out in 11 minutes.

While 2023 was a year of progress, it was also a year of significant controversy for Maxim Korea. In September, the magazine released a cover and promotional advertisement that drew immediate and intense backlash.

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: The 2023 issues featured soft covers designed for longevity, ensuring they remained in pristine condition even after multiple reads. Ubuy Kazakhstan Standout 2023 Issues MAXIM KOREA 2023 December A Type Kim Gapju Ssunbiki Libya

If you want to understand , you have to look at their YouTube channel. By mid-2023, the channel surpassed 1.2 million subscribers.

Ji-hoon's first move was to assemble a dynamic team of writers, photographers, and designers who shared his vision. Together, they brainstormed ideas for the year's issues, aiming to cover not just fashion and entertainment but also to dive into social issues and emerging trends that mattered to their readership.

The 2023 winner of the Plus Size Model Contest was , who was working in golfwear sales at the time of her participation. The contest final took place on July 6, 2023, crowning her as the successor to previous winners and further cementing Maxim’s role as a trailblazer for body positivity in Korea. The December 2023 issue featured Ssun Biki in a provocative BDSM-themed photoshoot, continuing to push the envelope regarding the concept of “plus-size” modeling in a conservative media environment. The "Costume Round" (Round 3) saw contestants embrace

marked a transformative year for South Korea’s premier men’s lifestyle magazine, defined by a bold evolution in cover star diversity, massive digital audience expansion, and groundbreaking cultural shifts. While maintaining its signature high-glamour aesthetic, the publication systematically rewrote the playbook for modern men's media in East Asia by bridging the gap between traditional entertainment, internet culture, and body-positive advocacy. From internet broadcasting sensations to professional sports cheerleaders, the 2023 lineup reflected a calculated pivot toward creators who dominate online engagement.

: Each issue is approximately 192 pages and uses high-quality softcover printing, maintaining its reputation as a collector’s item. Cultural Impact Beyond fashion, the magazine serves as a touchstone for Korean aesthetics and lifestyle trends

Beyond the pictorials, the 2023 issues continued to offer articles on automotive news, grooming, and trending pop culture in Korea.

While the global print industry has struggled in recent years, Maxim Korea continues to prove that high-quality photography and star power still draw a crowd. 2023 was a landmark year for the publication. It wasn't just about glamorous photoshoots; it was a year defined by rising K-pop stars, chart-topping rappers, and the viral "Maxim Girl" phenomenon that dominated social media feeds. It featured: The brand’s most successful physical product

Staying ahead of technological trends, Maxim Korea also ventured into the realm of artificial intelligence in 2023. From August 2023, the magazine launched the (제 1회 맥심 AI모델 콘테스트). Fans could vote for their favorite AI-generated characters, with the winning creation receiving a prize of 1 million won. This move demonstrated Maxim’s willingness to engage with the future of digital media and virtual influencers.

: The famed cheerleader took over the April issue, setting a vibrant, high-energy tone for the spring season.

The 2023 calendar year highlighted a distinct shift in Korean entertainment. While the magazine historically relied on mainstream actresses or K-pop idols, leaned heavily into creator culture, highlighting top-tier internet personalities who possess massive, highly dedicated fandoms. 📡 Internet Broadcasters and Streamers

: The field narrowed to 16 models who designed and executed distinct character-driven concepts.