Email Players 1 - 15 |best| - Ben Settle -
However, it is not without its critics. A prominent review on Amazon claims that one of Ben Settle's books contains "straight up misogyny" and encourages people to stay away from his "worlds." Others have noted that the quality of the newsletter has declined over time, with the early issues being the most valuable.
: New subscribers typically receive this digital gift, which outlines a 94-email sequence (over 3 months of daily content) designed to automate sales. Rapid Email Writing
This is where the "Settle style" crystallizes. He advocates for:
Borrowed from old-time radio shows and modern television cliffhangers, the concept of open loops is heavily emphasized in the first year of the newsletter. By planting a unanswered question or a mysterious tease at the end of an email, you guarantee a high open rate for the next day's message. 4. Stealth Selling and Invisible Hooks
Short, punchy, and highly curious (e.g., The Dracula marketing secret , Why I hate "gurus" , A weird text from my ex ). Ben Settle - Email Players 1 - 15
Moving away from copy tactics, Issue 14 looks at the metrics that actually matter. Settle explains why tracking open rates and click-through rates can be deceptive, and why the only metric that truly validates an email campaign is total revenue generated per subscriber. Issue 15: Putting it on Autopilot (The Welcome Sequence)
If you try to please everyone, you please no one. Settle advocates for taking hard stances, using blunt language, and actively repelling people who are not a perfect fit for your business. Unsubscribes are not a failure; they are a metric of health. The "Day-in-the-Life" Hook
Ben Settle's Email Players newsletter is a unique beast in the world of internet marketing. It is expensive, physical, and unapologetically opinionated. The collection of issues 1 through 15 represents the foundational teachings of a man who has built a lucrative business by ignoring conventional wisdom and focusing on what actually works: daily email, strong personality, and unwavering consistency.
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. However, it is not without its critics
The first 15 issues of Email Players fundamentally altered how independent copywriters and small business owners approach email. By proving that you do not need visual graphics, massive ad budgets, or highly complex automation sequences to generate significant sales, Settle democratized direct-response marketing.
While Settle advocates for continuous daily emails, issues 13 and 14 detail how to weave specific, multi-day promotional campaigns into your daily feed without disrupting the overall rhythm of the list.
Ben Settle’s monthly newsletter, Email Players , is widely regarded as a masterclass in modern email marketing. For over a decade, physical issues of this subscription-based digest have been shipped to marketers, freelancers, and entrepreneurs worldwide.
Let’s be honest: Ben Settle’s style isn’t for everyone. Issues #1–15 contain deliberate typos (for authenticity), repeated jabs at "guru culture," and a few jokes that push the edge of good taste. If you’re looking for Mailchimp tutorials or "brand voice guidelines," this isn’t it. Rapid Email Writing This is where the "Settle
If you can find the original "Email Players 1 - 15" compilation, you aren't just buying a PDF. You are downloading a masterclass in psychological warfare, direct response copywriting, and business freedom.
Stop teaching for free; use emails to highlight problems, not solutions. Character Building
Settle demystifies content creation by proving that you do not need an exciting life to write exciting emails. Issues 6 through 10 teach readers how to turn mundane events into metaphors for business or self-improvement. Examples include: A rude interaction at a grocery store checkout. A plot point from an old 1980s action movie.