Ben Settle Email Players 1 15 New -

Ben Settle is a direct-response copywriter and entrepreneur who has made a career out of doing the opposite of what most marketing "gurus" advise. His philosophy is built on a simple, three-step business model he often repeats: "1. Build list 2. Mail daily forever to it 3. Put buyers on a buyers list, and sell them something else". This "slacker-friendly" approach prioritizes consistent action over complicated funnels. He is known for his unfiltered, polarizing style, which has drawn comparisons to President Andrew Jackson for its blunt, unapologetic tone.

Unlike typical marketing advice that suggests sending occasional emails to avoid "bothering" subscribers, Ben Settle advocates for . The first 15 issues of Email Players lay the groundwork for this strategy, focusing on:

Ben Settle's Email Players newsletter is a high-ticket, offline subscription (print-only, except for the introductory issue) that focuses on "infotainment"—selling through entertaining, daily stories.

This is where 99% of marketers choke.

The inclusion of the word "new" is the most intriguing part of the search query. It could signify a few different possibilities. Since original print copies from 15+ years ago are incredibly scarce, it most likely refers to the condition of the item a seller has for sale. A "like new" copy of an early back issue would be a rare find. Indeed, several listings on eBay describe the newsletters as being in "Like New," "Very Good," or "No markings" condition, which can fetch a premium price from collectors.

, a 150-page manual that serves as a "field manual" for the entire system. High-Value Content

When you first join, you typically receive the Email Players Playbook , a physical field manual that summarizes Settle’s system for writing emails in just 4–5 minutes. ben settle email players 1 15 new

I cringed.

If you want to build a business that pays you for decades, not just days, you need to stop building a "list" and start building a

But a hypothetical email from him—one with the subject line —would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface. Ben Settle is a direct-response copywriter and entrepreneur

Make your emails entertaining, controversial, or highly informative. If your email doesn't provide value or entertainment in the subject line, it’s failing. 4. Psychological Triggers Concept: Using advanced psychology to influence behavior.

+-------------------------------------------------------------------+ | Ben Settle's Email Players Blueprint | +-----------------------------------+-------------------------------+ | Strategy | Business Execution | +-----------------------------------+-------------------------------+ | The "Seinfeld" Email Format | Talk about "nothing" to sell | | Infotainment Method | Entertain first, pitch second | | The Infinite Segue | Seamless tie-in to the CTA | | List Hygiene via Polarization | Repel freeloaders proactively | | The 5-Minute Production Framework | Speed over perfection | +-----------------------------------+-------------------------------+ 1. The "Seinfeld" Email Format

You don’t want the masses. You want the buyers. Mail daily forever to it 3

: Unlike most gurus who preach "teaching" in every email, Settle argues that 90%+ of your emails should be a blend of storytelling and selling. Pure teaching often bores the market; instead, you should use content that people Key Strategies in Early Issues

(formerly the Cookbook), which outlines the foundational system for daily emailing. Core Methodology